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Interactive Installations / 2023

An arcade classic, rebuilt for a developer crowd.

For SEB's stand at the Build Stuff 2023 conference we created a fully working claw machine as a custom installation — mechanics, electronics and game logic included. A familiar game turned out to be the fastest way to pull developers away from their laptops and over to the stand.

Client: SEB
Agency: Indiana
Event: Build Stuff 2023

An arcade classic, rebuilt for a developer crowd.

we build things you can't scroll past in real life.

Seven ways to make people stop:

Our capabilities.

Why us.